Photo courtesy of SKK GSB
Nah Lee | 이나윤
Assistant Professor of Marketing, SKK GSB Aug 2022-
PhD in Marketing, Duke University 2016-2022
MS in Operations Management, Georgia Institute of Technology 2011-2014
MS in Operations Research, Columbia University 2010-2011
MS in Systems Engineering, University of Virginia 2008-2010
BS in Biomedical Engineering, University of Virginia 2004-2008
Saint John's Preparatory School, MN, 2000-2004
Phone: (Korea) +82 10-4348-7292
(USA) +1 (919) 433-7292
Address: SKK Graduate School of Business
25-2 Sungkyunkwan-ro, Jongro-gu, Seoul, South Korea 03036
Research Interests: Online reviews, crowd-sourced data, machine learning and NLP
Dr. Nah Lee studies the causal effect of online reviews on downstream demand and firm behavior. She focuses on service industries (restaurants/hotels/healthcare), where product offerings are multi-dimensional. Her studies aim to understand how consumers process information in text reviews and how this information affects firm demand, decisions, and competition.
In her recent work, she studies text reviews for service products, focusing on differential effect of information on firm demand. She also studies reviews in the healthcare sector, where she is interested in understanding hospital response behavior as well as policy implications. Dr. Lee has published in Journal of Marketing Research.
She mainly uses econometrics, causal modeling, and NLP/machine learning as an empirical researcher. She also uses analytical modeling (to link theory-driven research questions to data) and lab experiments (to reinforce research findings).